The Love Is Viral Show Episode 89: Our Wiser Sons with Rocky Garza

Rocky Garza knows first hand how difficult it can be to identify what makes us unique having moved 10 times during childhood. Caught in insecurities and fears,  looking outward he was never able to see his real value or worth. That is until he took a step back and had a long hard look at WHO he was, not just WHAT he did.

Over the past 15 years, Rocky has walked alongside thousands of individuals at Sky Ranch Summer Camp as Director and counseled and supported hundreds while on the pastoral staff at Chase Oaks Church. Now, as a top keynote speaker and culture consultant, he has taken thousands through the Identity Mapping™ process. As a result, they have all been led to understand the most vivid picture of who they are and how they operate best as individuals.

In this episode, we discuss:  

The purpose of identity

The beauty of different perspectives

The pressure that society’s definition of “success” has placed on men, causing them to abandon themselves

The importance of men creating space for one another to share their internal dialogue

And what we can do to support and empower our boys and men.

Rocky leads a group called Wiser Sons for men to show up and be seen.

I love Rocky’s advice to be willing to put in the work to know and love yourself, and when you look in the mirror, believe what you see is good. 

You can find Rocky online at and on Facebook and Instagram @rockygarza

Here is the link to the WISER SONS website:, the Instagram page:, and the Zoom Link for the WHY & RYE calls: The calls take place every 2 weeks on Wednesday nights at 8:30pm CST. Any men who want to get more information or to connect with Rocky can text ‘WISER SONS’ to 469-649-8441.

Today The Love Is Viral Show is brought to you by LIV Media and I couldn’t be more thrilled. 

Through mindfulness and accountability offerings – including meditation, breath work, intentional living routines, challenges, and lifestyle coaching – the new LIV app will provide you with the tools, community and support you need to live your very best life, leveling up in every aspect.

LIV meets you where you are and grows with you.

For a limited time LIV is available for free for Apple iOS users. Download LIV today!

Until next time – in the words of my grandma, “Love each other every day.”

In your ears, filling your heart.



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